Online Campaigning Tips

Whether you work for a corporation, government agency, non-profit, or educational institution, you can learn something from online political campaigns. Since 2000, these endeavors have showcased the latest innovations in technology and strategy. While campaigns such as John McCain's in 2000 and Howard Dean's in 2004 did not result in electoral victory, they did change the way fundraising and outreach is done on the internet.

As developers of award-winning campaign websites from the presidential level to the local level, and as authors of one of the top reference tools on online campaigning, Winning Campaigns Online, we regularly are called upon to evaluate websites for usability, persuasive power and overall effectiveness. As Campaign 2008 unfolded, we wrote weekly analyses of some of the presidential candidate websites.

If you have a website you want us to analyze during Campaign 2010, or if you have comments about a particular website you would like to see on this website or in the Third Edition of Winning Campaigns Online, then please send them to us.